Thanks to the celebration of Cinco de Mayo, it’s no surprise that the sale of tequila begins to rise at the beginning of May. As tequila has become the national liquor of Mexico and the foundation of the holiday’s signature cocktail, the spirit has become synonymous with May itself.
But we think there’s another Mexican spirit that, while recently gaining popularly, has yet to achieve the same kind of acclaim that it deserves, and that’s mezcal. Tequila’s agave-based cousin — once linked to the idea of a gimmicky bottle with a worm at the bottom — has been on the rapid rise, doubling in sales over the last four years. Though it’s become one of the fastest-growing spirits in the United States, due to the availability of higher-quality brands, it can still only stake claim to a small amount of the market. Read More